吉利國際2023上半年海外KOL內容合作公告

吉利國際2023上半年海外KOL內容合作

招標公告

2023 GAIC H1 Influencer Marketing Agency Project Bidding Announcement

1.項目名稱： 吉利國際2023上半年海外KOL內容合作

1. Project name： 2023 GAIC H1 Influencer Marketing Agency Bidding

2.項目概況與招標范圍

2. Project overview and bidding scope

2.1項目概況：

2.1 Project overview:

l 浙江吉利控股集團（“吉利”）成立于1986年，于1997年進入汽車行業。經過過去三十年的發展，吉利控股集團如今擁有多個知名品牌，包括吉利汽車、領克汽車、極氪汽車、幾何汽車、沃爾沃汽車、極星汽車、寶騰汽車、路特斯汽車等。吉利總部設在中國杭州，現已轉變為一家從事汽車、動力系統和關鍵零部件的設計、研發、生產、銷售和服務，以及移動服務、數字技術、金融服務和教育的全球創新科技集團。自2012年以來，吉利控股已連續十年躋身《財富》全球500強。

l 吉利目前主要市場如沙特、菲律賓、智利等市場已逐步發展成熟，產品趨于豐富，品牌口碑逐漸建立。為深耕市場，融入當地文化和生活，加深本地化傳播，吉利需借勢KOL本身的調性與影響力，賦能品牌，以自然有趣的方式，通過KOL內容展示吉利品牌力和產品力，從而助力當地品牌好感度和銷售線索的提升。

l Zhejiang Geely Holding Group established in 1986, entered the automotive industry in 1997. After thirty years of development, Geely Holding Group now has multiple well-known brands, including Geely Auto, Lynk & Co, Geometry, Volvo Cars, Polestar, Proton, Lotus Cars, etc. Geely is headquartered in Hangzhou, China, and has transformed into a global innovative technology group engaged in the design, research and development, production, sales, and service of automobiles, power systems, and key components, as well as mobile services, digital technology, financial services, and education. Since 2012, Geely Holding has been listed in the Fortune Global 500 for ten consecutive years.

l Geely Auto’s overseas main markets, such as Saudi Arabia, the Philippines, Chile, and other markets, have gradually become mature, with a rich product portfolio and gradually established brand reputation. To deepen its market penetration, integrate into local culture and life, and enhance localized communication, Geely Auto needs to leverage the personality and influence of influencers to empower its brand. Through influencers content showcasing the strength of Geely Auto’s brand and products in a natural and interesting way, Geely Auto can help improve local brand perception and increase sales leads.

2.2招標范圍：

2.2 Bidding scope:

2.2.1 招標地點：杭州

2.2.2 招標項目內容：針對吉利海外指定在售車型和重點市場，策劃上半年KOL內容營銷合作方案，跟進KOL合作項目執行，達成KOL傳播目標，產出符合吉利品牌調性的創意視頻。

2.2.3 執行周期： 2023年4月-2023年7月

2.2.1 Bidding location: Hangzhou

2.2.2 Bidding project content: Planning influencer content marketing cooperation program for Geely Auto’s designated on-sale overseas vehicle models and key markets in the first half of the year, following up on influencer cooperation project execution, achieving influencer communication objectives, and producing creative videos that align with Geely Auto’s brand tone.

2.2.3 Period: April 2023-July 2023.

3.投標人資格要求

3. Qualification requirements for bidders

3.1 服務案例要求：

3.1 Service case requirements:

3.1.1案例要求：海外Instagram或YouTube平臺品牌KOL合作創意內容項目案例≥3個，且符合以下要求：

a.至少1例為中東或亞太地區

b.至少1例為（2019、2020、2021、2022）汽車品牌服務案例

c.至少2例為單平臺（Instagram或YouTube）觀看量大于10萬

3.1.1 We require at least three examples of previous creative content projects for brand influencer collaborations on either Instagram or YouTube platforms. These projects must meet the following requirements:

a. At least one project is from the Middle East or Asia-Pacific region

b. At least one project is for a Fortune 500（2019、2020、2021、2022） car company

c. At least two projects on single platform (Instagram or YouTube) with more than 100,000 views

3.1.2案例時間要求：過去四年（2019、2020、2021、2022）

3.1.2 Project time requirements: the past four years (2019, 2020, 2021, 2022)

3.1.3合作方式要求：品牌方直簽

3.1.3 Requirements for cooperation methods: directly signed by the brand side

3.1.4提交材料要求：合同+合作案例視頻

（1）合同提交要求：完整合同請掃描成一份PDF文件，嚴禁將合同分成一張張圖片上傳；完整合同掃描件需體現合作對象、合作時間、服務內容等信息（價格部分可隱藏）； 合同掃描件請命名：XXXX公司+與XXXX公司合作合同XX案例；

（2）結案報告提交要求：請提供PPT或PDF版本；結案報告請命名：XXXX公司+與XXXX品牌方XX結案報告。

3.1.4 Requirements for submitted materials: contract + project video

(1) Contract submission requirements: Please scan the complete contract into a PDF file. It is strictly forbidden to divide the contract into individual pictures and upload it; the scanned copy of the complete contract must reflect the cooperation partner, cooperation time, service content and other information (the price part can be hidden); the contract Please name the scanned copy: XXXX company + XX project of cooperation contract with XXXX company;

(2) Closing report submission requirements: please provide PPT or PDF version; please name the closing report: XXXX company + XX closing report with XXXX brand party.

3.2公司資質： 

3.2 Company Qualification:

3.2.1在中國境內外注冊，有獨立法人資格和承擔民事責任的能力，能夠出具符合本國國家法規要求的“營業執照”等相關公司經營證明。

3.2.2公司成立并穩定經營2年（含）以上。

3.2.3遵守國家法律、法規，具備良好商業信譽，最近五年在經營活動中沒有重大違法記錄。

3.2.1 Registered domestically and internationally with independent legal personality and the ability to bear civil liability, able to provide relevant company business licenses that comply with national regulations.

3.2.2 The company has been established and in stable operation for 2 years or more.

3.2.3 Compliant with national laws and regulations, with a good commercial reputation, and no major records of illegal activities in the past five years during business operations.

3.3團隊要求：

3.3 Team requirements:

需為吉利配備專屬服務團隊，人員分工合理，可涵蓋全部吉利業務需求，團隊人員須參與講標，并需要在投標時提報團隊人員、過往優秀案例、人員簡歷，明確團隊結構及編制。提報團隊人員需為后續中標后的實際執行人員，不得隨意更換，如需更換需得到吉利方同意。

A dedicated service team must be provided for Geely, with reasonable personnel allocation covering all Geely business needs. The team members are required to participate in the bidding process and provide their resumes, excellent cases from the past, and a clear team structure and staffing plan during bidding. The team members submitted must be the actual personnel responsible for execution if the bid is successful, and any replacements must be approved by Geely.

3.4具有良好的企業信譽、服務態度及質量。

3.4 Companies should have a good reputation, service attitude, and quality.

3.5本次招標不接受現役及過往服務有污點的公司投標。

3.5 Companies with tainted records of current or past services are not accepted for bidding.

3.6本次招標不接受代理商投標。

3.6 Agent companies are not accepted for bidding.

3.7本次招標不接受聯合體投標。

3.7 Consortia are not accepted for bidding.

3.8本次招標不接受分包。

3.8 Subcontracting is not accepted for bidding.

4.投標報名

4. Bidding registration

4.1報名方式

4.1 Registration method

4.1.1 *凡有意參加報名的投標人，請至吉利集團招標采購平臺（https://glzb.geely.com）注冊報名，可在平臺網站首頁點擊“下載供應商服務手冊”查看《吉利電子采購招標平臺操作手冊（供應商端》，投標人根據手冊要求進行注冊，認證完成后為注冊成功后。供應商根據公告項目名稱，按照報名要求上傳資料。未按照此方式報名的，視作無效報名。

4.1.1 *Any bidder who wishes to participate in the registration must register on the Geely Group Bidding and Procurement Platform (https://glzb.geely.com). On the homepage of the platform website, click "Download Supplier Service Manual" to view the "Geely Electronic Procurement Bidding Platform Operation Manual (Supplier Side)". Bidders should register according to the requirements of the manual. After authentication is completed, the registration will be successful. Suppliers should upload the required documents according to the registration requirements based on the announcement project name. Failure to register in this way will be considered invalid.

4.1.2 *報名截止時間： 2023年 3月 16日。

4.1.2 * Deadline for registration: March 16, 2023.

4.2報名資料

4.2 Registration information

報名資料于報名截止時間前上傳至吉利集團招標采購平臺，報名資料包含但不限于以下內容：

a、三證合一的營業執照副本（組織機構代碼副本、稅務登記證副本、如有上傳）；

b、資質等級證書；(如行業中有此類證書請提供，沒有則不用提供）；

c、類似項目業績證明及證明材料（合同請提供完整版掃描件，涉及機密部分可隱去）；

d、企業概況及履約能力說明；

e、近三年的財務報表資料；

The registration materials should be uploaded to Geely Group’s bidding and procurement platform before the registration deadline, including but not limited to the following contents:

a. A copy of the business license with three-in-one registration (a copy of the organization code certificate and tax registration certificate, if any);

b. Qualification level certificate (please provide if there is such a certificate in the industry, otherwise it is not required to provide);

c. Proof of similar project performance and supporting materials (please provide a complete scanned copy of the contract, and confidential parts can be hidden);

d. Introduction of the enterprise and explanation of its performance capability;

e. Financial statements for the past three years.

5.招標文件的獲取

5. Acquisition of bidding documents

5.1報名截止后，對所有報名單位進行資格初審，初審合格后購買招標文件；

5.1 After the registration deadline, conduct a preliminary qualification review of all applicants, and purchase bidding documents after passing the preliminary review;

6.發布公告的媒介

6. Media platform for announcement

本次招標公告只在吉利集團招標采購平臺glzb.geely.com上發布，其他媒體轉載無效。

This bidding announcement is only released on the bidding and purchasing platform of Geely Group glzb.geely.com, and reprinting by other media is invalid.

7.聯系方式***

7. Contact information

招標人：  浙江吉利汽車國際貿易有限公司  

招標人地址：***

開標地址：***

郵編：  310051    

商務：安  潔  手機號 13003657822 

技術：孫俊玲  手機號 18280177620  

開戶戶名：  浙江吉利汽車國際貿易有限公司  

開戶銀行：  中國銀行浙江自貿區杭州濱江支行  

開戶賬號：  389670171906               

Tenderer: Geely Automobile International Corporation

Tenderer Address: No. 1760 Jiangling Road, Binjiang District, Hangzhou, Zhejiang Province, China

Bid Opening Address: No. 1760 Jiangling Road, Binjiang District, Hangzhou, Zhejiang Province, China

Postal Code: 310051

Commercial Contact: An Jie, Mobile: +86 13003657822

Technical Contact: Sun Junling, Mobile: +86 18280177620

Account Name: Geely Automobile International Corporation

Bank Name: Zhejiang Pilot Free Trade Zone Hangzhou Binjiang Sub-Branch

Account Number: 389670171906

注：無論投標結果如何，投標人自行承擔所有與參加投標活動有關的全部費用。

 綜合考評，部分條款不作否決項，解釋權歸招標方所有。

Note: Regardless of the bidding result, the bidder shall bear all the costs related to participating in the bidding activity on its own. In the comprehensive evaluation, some terms are not considered as rejection items, and the interpretation right belongs to the tenderer.

                              

投訴、舉報電話：***

舉報郵箱：jilizhaobiao@geely.com

Complaint and report telephone: 0574-23725709 (Geely Bidding Management Department)

Report email: jilizhaobiao@geely.com

            

招標人：浙江吉利汽車國際貿易有限公司

Tenderee: Geely Automobile International Corporation

日期：2023年 3 月 15日 

Date: March 6, 2023