吉利汽車國際公司2023年品牌手冊及傳播指南項目

2023年吉利汽車國際公司品牌手冊及傳播指南項目招標公告

一.項目名稱：2023年吉利汽車國際公司品牌手冊及傳播指南項目招標公告

二.項目概況和招標范圍

1. 項目概述

? 吉利汽車是中國和全球領先的汽車品牌，在汽車行業具有很強的影響力。該公司致力于創新、卓越設計和客戶滿意度。為了進一步提高其品牌形象和傳播策略，吉利汽車正在尋求一個專業的投標人，以開發一個全面的品牌手冊，并重新審視目前的傳播準則，以與國際市場接軌。

? 這本品牌手冊將作為所有利益相關者，包括員工、供應商和合作伙伴，對公司的品牌識別、定位和價值觀的權威指南。它將為如何在所有渠道和接觸點上統一使用GEELY汽車的標志、視覺元素和信息提供指導。該品牌手冊還將定義公司的語氣、風格和個性，以確保為客戶提供一個有凝聚力和吸引力的品牌體驗。

? 溝通準則將為所有內部和外部溝通提供一個框架，包括廣告、公共關系、社會媒體和活動。它將定義公司的關鍵信息、目標受眾和傳播目標，以確保所有傳播與品牌的定位和價值相一致。該準則還將提供不同類型傳播的模板和例子，如新聞稿、社交媒體帖子和電子郵件***

2. 招標范圍

對參與者的要求：全球范圍內（要求海外機構有良好的英語溝通能力）。

投標地點：杭州, 中國

項目執行地點：中國杭州

3. 項目內容

項目名稱：2023年吉利汽車國際公司品牌手冊及傳播指南項目

項目內容：

? 從頭開始制定一個全面的品牌手冊，以建立和傳達品牌的價值、個性和視覺識別，并在目前手頭的品牌屋的基礎上保持一致。

? 根據《品牌視覺識別指南》，重新審視當前的風格指南，以確保它們對國際市場和目標受眾具有相關性和有效性。

? 可選要求：創造一個獨特的聲音品牌，與品牌的精髓產生共鳴，并喚起受眾的預期情感反應

4. 服務時間：

2023年5月至7月

5.報名截止時間：

2023年4月26日12:00

三.對參與者的要求

參與者必須滿足以下資格要求：

1. 面向國內外機構公開邀請，在中國境內外注冊的機構具有獨立法人資格，能夠出具符合國家法律法規要求的《營業執照》等相關經營證明，合法經營企業，有固定的辦公場所，具有良好的商業、信譽和健全的財務會計制度，有依法繳納稅收和社會保障資金的良好記錄，無不良合作案件。

2. 相關業務經營時間須在5年以上（含5年，總部經營時間也可計算在內），并與汽車廠商有多次合作經驗。執行方（例如品牌視覺制作/戰略咨詢公司）應具有相應的業務范圍和行業經驗，請提供相應的公司介紹和案例

 

3. 投標人應具有處理和服務汽車品牌的經驗，如但不限于大眾、起亞、雷克薩斯、沃爾沃等，以及來自不同行業的各種跨國品牌，過去的項目具有全球影響力和全面的品牌戰略和標準。

4. 團隊應該由具有國際背景的不同人員組成，包括以英語為母語的人員，了解國際行業標準并配備最新的工具和資源。此外，駐扎在國內的團隊成員應具備專業的英語語言技能。團隊要對當前的全球品牌發展趨勢和變化有充分的了解（尤其是汽車行業），具有創造性思維，能夠適應多元文化團隊環境。

5. 不接受聯合體的投標。

6. 本次招標不允許分包。

7. 本次招標不接受非品牌直簽代理商的投標。

四.投標申請

4.1 應用方法

4.1.1 *所有打算申請的參與者，應通過聯系方式中的電子郵件***

4.2 申請材料

申請材料應在申請截止日期前發送至商務人員郵箱：Yongjia.Zhang@geely.com

。申請材料包括但不限于以下內容：

a.三合一的營業執照副本（組織機構代碼證和稅務登記證的副本）。

c. 提供類似項目業績的合同或品牌手冊等關鍵證明材料。所提供的每一個案例均應以"XXXX公司+合作品牌+項目名稱"命名。

d.說明公司概況和履行合同的能力，以及行業內相關資質文件

對于以上所需的申請材料，請務必認真整理，一一對應，做好分類、編號，以

方便主辦方的資格評審。

V.聯系信息

組織者：浙江吉利汽車國際貿易有限公司  

組織者的地址：***

開標地點：浙江省杭州市濱江區江陵路1760號

Zip代碼：310051

技術聯系人：Malabeh先生       電話：***

電子郵件***

商務聯系人：張女士 （Eiga Zhang），電話：***

電子郵件***

技術聯系人：張女士，（Mine Zhang）電話：***

電子郵件***

注：無論競標結果如何，參與者都應承擔競標活動中的所有費用。

投訴熱線：0574-23725709（吉利招標管理部）

投訴的電子郵件***

組織者：浙江吉利汽車國際貿易有限公司  

日期：2023年4月13日

2023 Geely Automobile International Corporation Brand Book and Communication Guideline Project Invitation

 

I. Project name: 2023 Geely Automobile International Corporation Brand Book and Communication Guideline Project

II. Project overview and bidding scope

1. Project overview

l GEELY Auto is a leading automotive brand in China and globally, with a strong presence in the automotive industry. The company is committed to innovation, design excellence, and customer satisfaction. To further enhance its brand identity and communication strategy, GEELY Auto is seeking a professional bidder to develop a comprehensive brand book and revisit the current communication guideline to be relevant with the international market.

l The brand book will serve as a definitive guide for all stakeholders, including employees, suppliers, and partners, on the company's brand identity, positioning, and values. It will provide guidelines on how to use the GEELY Auto logo, visual elements, and messaging consistently across all channels and touchpoints. The brand book will also define the company's tone of voice, style, and personality to ensure a cohesive and compelling brand experience for customers.

l The communication guideline will provide a framework for all internal and external communications, including advertising, public relations, social media, and events. It will define the company's key messages, target audiences, and communication objectives to ensure that all communications are aligned with the brand's positioning and values. The guideline will also provide templates and examples of different types of communications, such as press releases, social media posts, and email newsletters, to ensure consistency and effectiveness.

2. Bidding scope

Requirements for participants: Worldwide (overseas agencies are required to have excellent English communication skills)

Bidding location: Hangzhou, China

Project execution location: Hangzhou, China

3. Project content

Project name: 2023 Geely Automobile International Corporation Brand Book and Communication Guideline Project

Project content:

l Developing a comprehensive brand book from scratch to establish and communicate the brand's values, personality, and visual identity consistently based on the current Brand House on hand

l Revisiting the current style guidelines to ensure they are relevant and effective for the international market and target audience in accordance to the Brand Visual Identity Guidelines.

l Optional Requirement: Creating a distinctive sonic branding that resonates with the brand's essence and evokes the desired emotional response from the audience

4. Service time:

May-July, 2023

5. Submission deadline：

April 26th, 2023

III. Requirements for Participants

Participants must meet the following qualification requirements:

1. Open for bidding for Domestic and International Agencies, Those registered in China and abroad have independent legal person qualifications, can issue relevant business certificates such as "business licenses" that meet the requirements of national laws and regulations, legally operate enterprises with fixed office space, and have good commercial, reputable and sound financial accounting system, good record of paying taxes and social security funds according to law, and no bad cooperation cases.

2. The operating time of relevant business must be more than 10 years (including 10 years, the operating time of the headquarters can also be counted), and have many cooperation experiences with automobile manufacturers. The agencies should have corresponding business scope and industry knowledge as a visual identity agency and strategic consulting firm. Please provide company introduction and related cases.

3. The bidders should have experience in handling and servicing Automotive Brands such as but not limited to Volkswagen, Kia, Lexus, Volvo, etc., and variety Multinational brands from different industries that has past projects with a global influence and comprehensive branding strategies and standards

4. The Team should consist of a diverse mix of personnel with international backgrounds, including native English speakers who are knowledgeable about international industry standards and equipped with the latest tools and resources. Additionally, team members who are based domestically should possess professional English language skills. It is also important for the team to have a thorough understanding of the current global branding landscape trends and changes, as well as ample knowledge about the automotive and other industry branding landscapes and trends. A creative mindset and the ability to work effectively in a multicultural team environment are also crucial qualities for team members to possess.

5. The tender does not accept the consortium bid.

6. Subcontracting is not allowed in this bidding.

IV. Bidding application

4.1 Application method

4.1.1 All participants who intend to apply, should send the application materials to Yongjia.Zhang@geely.com.

4.2 Application materials

The application materials should be uploaded on Geely bidding and procurement platform before the application deadline. The application materials include but are not limited to the following:

a. The copy of three-in-one certificate of business license (copy of the certificate of organization codes and certificate of taxation registration).

b. Qualification level certificate (if any);

c. Similar project performance certificates and evidentiary materials (please provide a scanned copy of the complete original contract and other relevant evidentiary materials and every case provided should be named after "XXXX company + cooperative brand + project name". “The price mentioned in the contract can be hidden“.

d. Description of the company profile and ability to perform the contract

For the above required application materials, please be sure to carefully organize, - correspondence, good classification, numbering, in order to facilitate the qualification evaluation of the organizer

V. Contact Information.

Organizer: Geely Automobile International Corporation

Organizer address: 1760 Jiangling Road, Binjiang District, Hangzhou, Zhejiang Province

Place of bid opening: 1760 Jiangling Road, Binjiang District, Hangzhou, Zhejiang Province

Zip code: 310051

Business contact: Ms. Eiga Zhang   Tel: +8613623889048

Email: Yongjia.Zhang@geely.com

Technical contact: Mr. Malabeh  Tel: +8613738067174

Email: odai.malabeh@geely.com

Technical contact: Ms. Mine Zhang   Tel: Tel: +8613011620668

Email: mine.zhang@geely.com

Note: Regardless of the bidding results, the Participants should bear all the costs incurred in the bidding activities.         

Hotline for complaints: 0571-28098280 (Geely Bidding Management Department)

Email for complaints: Jilizhaobiao@geely.com

            

Organizer: Geely Automobile International Corporation

Date: April 13th, 2023